Behind the Polaroid Now
Point, shoot, and keep: it’s that simple with the Polaroid Now. This series is an evolution of the original Polaroid OneStep cameras from the ‘70s that made photography effortless for everyone. The Now takes that simplicity and adds greater creative control, clean design, and vibrant color to make it more than a moment maker — but a life accessory.
His art in your hands.
Hold on to Keith Haring’s artistic legacy forever with this special edition Polaroid Now camera featuring his love of bold color and illustrations that take on a life of their own.
Create like Keith.
Capture what matters to you with this catchy collection of frames bursting with the artist’s famous figures.
Autofocus 2-lens system
Capture your sharpest memories yet. The Polaroid Now chooses the best lens for the shot while you stay focused on the action.
Built-in double exposure
Two frames in one Polaroid photograph. Dreamy, artistic, and ready to add some drama to your photography.
Make the moment your own with the self-timer. Tap the timer for an extra 9 seconds to get in the frame.
A more human-friendly flash to make everyone look like they should.
Be ready for every moment with a built-in rechargeable battery and USB charging cable.
You’re ready to shoot with three packs of Polaroid i-Type film.
The Polaroid Now Keith Haring Edition Starter Set contents:
1 x Polaroid Now i-Type Instant Camera - Keith Haring Edition
+ 3 packs of Color i-Type Film - Keith Haring Edition
Dimensions: 3.7 × 4.4 × 5.9 in (94 x 112.2 x 150.2 mm)
Weight: 0.95 lbs (434 grams) (without film pack)
Battery: High performance lithium-ion battery (750mAh), rechargeable via USB
Outer shell: Polycarbonate + ABS plastics
Lenses: Optical grade Polycarbonate and Acrylic lenses, coated
Shutter system: Custom design, using precision step motor for shutter
Autofocus system via 2 fixed focus zones 0.55m-1.3m, 0.6m-infinity
Close-up (lens 1) 94.96 mm
Distance (lens 2) 102.35 mm
Field of view
41 degrees vertical, 40 degrees horizontal
Vacuum discharge tube storage
Neck Strap and USB charging cable included
Color instant film for Polaroid i-Type cameras
3 packs of Color i-Type Film - Keith Haring Edition
8 photos per pack
12 unique frame designs featuring Haring’s iconic illustrations (8 per pack)
Format: 4.2 x 3.5 in (107 mm x 88 mm)
Image area: 3.1 x 3.1 in (79 mm x 79 mm)
Development time: 10-15 minutes
Not compatible with vintage Polaroid cameras