New Cameras
Now+
Our most creative camera yet. Unlock extra creative tools inside the Polaroid mobile app, or mix it up with lens filters. A connected analog instant camera for more creativity.
Go
Meet your tiny new creative sidekick. Our smallest instant analog camera ever is ready to create big things by your side. What are you waiting for? Go create.
Now
Point, shoot, and keep with our new Polaroid Now camera. A simple point‑and‑shoot camera with autofocus to help you catch life as you live it.
Not sure which camera is best for you? Let us help.
Vintage Cameras
600
When instant photography became as simple as pushing a button. Relive the trends of the ‘80s, ‘90s, and ‘00s with our cult favorite 600 series cameras.
SX‑70
The camera that made the instant photography we love today possible. The world’s first instant single lens reflex (SLR) camera that folds down to fit into your jacket pocket. Almost.
Polaroid Instant Cameras
Take aim with a brand new Polaroid camera and fall for the magic of analog instant photography all over again. Try out your artist skills using the latest Polaroid camera, like the Polaroid Now i-Type available in a range of bright, expressive colours to match your mood. Or opt for throwback ‘70s design with the iconic OneStep+, available in classic black or white editions. Can’t get enough of that analog life? Meet a faithful vintage Polaroid instant camera you never knew you loved, like the 600 Polaroid camera series featuring refurbished models from the ‘80s, ‘90s and ‘00s. From music to fashion, pop culture and more, these retro photo numbers speak a style language all of their own. The SX-70 is a bona fide piece of Polaroid history and the world’s first SLR Polaroid instant camera, yours in a choice of subtle, sophisticated colourways. Satisfied with your Polaroid camera selection? Test your creativity with different modes, on different days and shooting with plenty of natural light (or alternatively, a handy flash). Be ready to catch all the action when adventure strikes, wherever it takes you, with your favourite Polaroid camera and a good supply of fresh, chilled Polaroid instant film.